Corgi Toys 1956-73
438 Land Rover 'Quake-Up!' edition

438 Land Rover 'Quake-Up!' edition

30 GBP

Corgi 438 Rare Promotional Quaker Oats Land Rover.

In 1975, Quaker Oats introduced a new cereal aimed at children called ‘Quake Up’. As part of the marketing of the cereal, they offered to give away a free Corgi ‘Tarzan’ Land Rover model to anyone who sent a stamped addressed envelope to a PO Box in Lancashire. The model itself was the basic metallic green Whizzwheels 438 Land Rover with zebra stripes (from the Daktari & Longleat models), but no canopy, spare wheel, tow bar, bonnet spike or box. The models were purchased in bulk by Quaker from Corgi and simply returned in the envelope to the applicants. If the envelope was too small, the packers would cut it up and paste it to a simple mail away box. The cereal was not popular and the offer was quickly withdrawn.

We’re almost at the end of my era of interest here but I have to include this fascinating item. These have made several hundred at auctions and seem pretty rare.

This is one of three I have available at present. It is complete but there is some wear to the paintwork. The screens are not cracked but there is some ink remaining on the front screens that is slowly coming off. A little still remains so the model is sold as it stands. If I do get round to removing some more I'll update the photos but I am pretty sure this will be removable with care and time.